About

OUIOUINEWYORK is a jewelry brand originated in NYC by Daisy Chen, who graduated from Parsons School of Design. In 2014, Daisy founded her own studio during school. She also worked for Thom Browne, Dentsu etc, in charge of brand marketing and public relations. Out of love for jewelry and passion for artistic inspiration, she fully devoted herself to brand building.

In French, 「OUI」 means 「Yes」, symbolizing a positive attitude towards all the wonderful things. Each signature piece of OUIOUI jewelry combines modern New York style with elegant French chic. And the core spirit of OUIOUI is to reflect daily artistic inspiration and embraces modern-chic style. In pursuit of sophisticated quality, we are constantly exploring new
materials and crafts.

We hope that OUIOUI will be labelled as a casual luxury brand, which can be owned by all the female. It can bring out your unique personalities and aesthetic styles, be it casual or lunatic.